Gong vs Chorus vs Fathom

• Best for a free plan: Fathom
• Best for enterprise deal forecasting: Gong
• Best for teams already on ZoomInfo: Chorus

3 tools side by side

	Gong	Chorus	Fathom
Starting price	No published price; licenses are priced per user plus a platform fee, with a custom proposal required✓	Not published on the pages we read; ZoomInfo prices by license count and access level✓	Free, with paid plans starting from $15 a month✓
Free plan	Not published on the pages we read	Not published on the pages we read	Yes, unlimited recordings, transcription, and instant AI call summaries✓
Who it's built for	High-performing sales teams and their managers, at enterprise scale✓	Performance-driven sales teams, sold as part of ZoomInfo's go-to-market platform✓	Sales, marketing, customer success, and general team use, plus individuals✓
Recording platforms	Zoom and Microsoft Teams are both listed integrations✓	Video conferencing integrations are listed generically; a G2 reviewer on Chorus's own page cites automatic Zoom connection✓	Google Meet, Zoom, Gmail, Slack, Microsoft Teams, and Asana are named as connected tools✓
AI summaries and deal insights	AI Deal Reviewer drafts deal updates and auto-updates the CRM; deal warnings flag risk from every interaction✓	Patented Deal Recommendation Engine surfaces deal risk automatically✓	Ask Fathom answers questions inside a call; Deal View summarizes a specific deal on the Business plan✓
CRM sync	Bi-directional Salesforce sync ships as a listed integration✓	Automatic capture and sync of contacts and communications into the CRM✓	CRM field sync and automatic CRM push are Business-plan features✓
Security and compliance	SOC 2 Type 2, ISO/IEC 42001, ISO/IEC 27001, and EU-U.S. Data Privacy Framework certification✓	Parent company ZoomInfo builds its privacy program around CCPA and GDPR✓	SOC 2 Type II, HIPAA (with signed BAA available), GDPR, and CCPA are listed in Fathom's Trust Center✓
Best for	Deal risk visibility and forecasting at enterprise scale✓	Conversation intelligence bundled inside an existing ZoomInfo contract✓	A free AI notetaker that can grow into CRM-synced deal tracking✓

Gong: an enterprise revenue AI operating system built on call data

Gong markets itself less as a call recorder and more as what it calls a Revenue AI operating system, and it says the platform now serves more than 5,000 customers, backed by an operating system built for scale, trust, and measurable impact✓. Its own sales-team page describes the product as the operating system for high-performing sales teams, aimed at sales managers who want early visibility into risk and support for reps to win more✓. On the AI side, Gong's AI Deal Reviewer agent suggests deal updates to improve seller productivity and manager feedback, and it automatically updates the CRM to eliminate manual data entry✓. Deal warnings assess every deal interaction, alert reps to risks, and flag what needs to be addressed before a deal is lost✓, and Gong says it draws on more than 300 unique signals from actual customer conversations to anticipate deal outcomes and forecast projections✓.

Gong lists Zoom and Microsoft Teams as call-capture integrations: its platform page describes the Zoom integration as keeping track of the important moments in a conversation✓, and it calls Microsoft Teams the hub for collaboration in Microsoft 365 that integrates the people, content, and tools a team needs✓. On the CRM side, Gong describes a bi-directional Salesforce integration that syncs data between Salesforce and Gong to provide business insights✓, and it says it offers more than 300 integrations through what it calls the Gong Collective✓. Reps also get AI-generated summaries, emails, and coaching suggestions to cut down on administrative work✓.

Where Gong falls short

Gong publishes no dollar figure anywhere on its pricing page. Instead, the page states that pricing depends on team-specific factors, with licenses priced per user plus a platform fee based on the number of users supported✓, and it asks visitors to fill out a form so the company can prepare a customized proposal✓. That means a buyer cannot compare Gong's cost against Chorus or Fathom without talking to sales first. Gong does note that integrating your existing tech stack is included at no extra charge✓, but that is a feature of a paid contract, not a free product tier the way Fathom offers one. Gong does let customers configure how data is collected, accessed, and retained while aligning to standards like GDPR and CCPA✓, but as with pricing, the specifics require a conversation with the Gong team rather than a published policy document.

Migration difficulty

Gong's sales process runs entirely through a custom quote: the pricing page asks for team size, a work email, and how the team wants help before anyone sees a number✓. That points to an annual, negotiated contract typical of enterprise software, rather than a self-serve monthly plan a team could cancel on short notice. On the way out, Fathom's own pricing page specifically targets Gong customers, offering to cover the cost of Fathom's Business plan for the rest of a buyer's existing contract term plus handle data migration✓, which signals that switching away from Gong is common enough for a competitor to build an offer around it.

Chorus: conversation intelligence now sold as a ZoomInfo product

The chorus.ai domain no longer hosts an independent site. Visiting it triggers an automatic redirect, with the page's own script setting `window.location.href` to ZoomInfo's site✓, and the destination page is titled "ZoomInfo Chorus AI: Conversation Intelligence for Sales"✓, confirming that Chorus is now packaged and sold as a ZoomInfo product rather than a standalone company. ZoomInfo positions Chorus as backed by 14 technology patents and describes it as the fastest-growing conversation intelligence product in existence✓, aimed at performance-driven sales teams that want to capture and analyze every call, meeting, and email to create visibility and drive process change✓.

On call capture, ZoomInfo says Chorus records, transcribes, and analyzes calls using proprietary technology that delivers results in real time✓, and it highlights what it calls an industry-first same-room speaker separation feature for identifying multiple speakers accurately in one location✓. For deal tracking, ZoomInfo says Chorus's patented Deal Recommendation Engine proactively detects and surfaces deal risk so reps can focus on the deals that matter most✓, and on the CRM side, Chorus automatically captures and syncs contacts and communications from the field into the CRM✓. For coaching, ZoomInfo says Chorus proactively surfaces coaching opportunities and lets teams set up and customize Coaching Initiatives to match their own sales methodology✓.

Where Chorus falls short

Chorus does not publish a standalone price anywhere on the pages we read. Its parent company ZoomInfo says it takes a SaaS-based approach to pricing and packaging, based on the number of licenses and the desired level of access to data and features, rather than a published rate card✓. Chorus's own integrations page redirects to a general ZoomInfo marketplace rather than a Chorus-specific list, and the clearest statement we found about a named video platform came from a G2 reviewer quoted on Chorus's own sales-coaching page, who said the salespeople had an easy rollout because Chorus automatically connects to Zoom✓. That is a secondhand claim, not a vendor-published integrations list, so buyers who need Microsoft Teams or Google Meet support confirmed in writing should ask ZoomInfo directly.

Migration difficulty

Because Chorus is sold as part of ZoomInfo's packaging rather than as an independent product, adopting or leaving it is tied to the broader ZoomInfo relationship. ZoomInfo's own pricing language says packaging is based on the number of licenses customers require and the desired level of data and feature access✓, which suggests Chorus is typically added to, or removed from, an existing ZoomInfo contract rather than bought and cancelled on its own. Chorus's CRM sync and contact capture features are described as automatic✓, which should reduce the manual cleanup work of moving historical call data into a CRM during a migration, but we found no vendor page describing export options for a team leaving Chorus entirely.

Fathom: a free AI notetaker that scales into CRM-synced deal tracking

Fathom's pricing page title itself summarizes the offer: a free plan, or paid plans starting from $15 a month✓. The Free plan includes unlimited recordings, instant call summaries, and integrations with LLMs✓, and Fathom organizes its paid solutions by function, listing tracks for customer success, marketing, sales, and teams in general✓. On the video side, Fathom says it works where teams meet, naming Google Meet, Zoom, Gmail, Slack, Microsoft Teams, and Asana as connected tools✓.

Fathom's Business plan, shown on its pricing page at $34 per user per month with a discounted rate of $25 also displayed and a 2-user minimum, adds CRM field sync that updates records after meetings automatically, a Deal View that summarizes insights for a specific sales deal, and coaching metrics with AI scorecards✓. Fathom also says it automatically pushes meeting summaries and notes into a connected CRM so records stay current without manual entry✓. For AI-assisted note-taking, Fathom lets users choose from more than 15 expert meeting templates, including sales frameworks like BANT and Sandler✓, and its Ask Fathom feature lets a user engage with a meeting in a ChatGPT-like interface to get answers, insights, and actions instantly✓. The Enterprise tier layers on organization-wide security controls, plus SSO and SCIM provisioning✓, and Fathom lists a signed HIPAA Business Associate Agreement as available on its pricing page✓.

Where Fathom falls short

Fathom's Business-tier pricing display is not fully clean: the page shows both $34 and a discounted $25 per user per month for that plan without a clear label distinguishing monthly from annual billing on the rendered page✓, so a buyer should confirm the exact billed amount before committing. Fathom's deal-tracking features, Deal View and CRM field sync, are gated behind the Business plan rather than included with Team or Premium✓, so a team that wants Gong-style deal visibility on Fathom's free or entry-level plans will not find it there.

Migration difficulty

Fathom directly courts teams leaving Gong: its pricing page states that switching from Gong, or something similar, gets a buyer the Business plan free through the remainder of their existing contract, plus data migration✓. That is the clearest vendor-published migration offer among the three tools in this comparison. Fathom's Trust Center also states that customer data is deleted upon a customer leaving, and that AI subprocessors including Anthropic, OpenAI, and ElevenLabs are forbidden from training on Fathom customer data✓, which is relevant for a team weighing what happens to historical recordings after they cancel. The Trust Center also specifies exactly what counts as Meeting Content Data subject to that deletion: recording, both audio and video, and transcript✓.

Gong and Chorus vs Fathom: conversation intelligence for sales teams vs AI note-taking

Gong and Chorus both describe themselves in terms of revenue outcomes rather than note-taking. Gong calls its product a Revenue AI operating system aimed at deal execution and forecasting✓, and Chorus is sold under the category ZoomInfo labels conversation intelligence, with a patented Deal Recommendation Engine and coaching initiatives built for performance-driven sales teams✓. Both gate their deepest deal-tracking features behind a sales conversation and a custom quote, since neither publishes a list price✓.

Fathom's own framing sits closer to AI note-taking first, with deal intelligence added on top. Its Free plan leads with unlimited recordings, transcription, and instant AI call summaries✓, and only the paid Business tier adds CRM field sync, Deal View, and AI coaching scorecards that start to resemble what Gong and Chorus offer by default✓. A team that mainly wants searchable transcripts and automatic summaries across Zoom, Google Meet, and Teams meetings can start on Fathom's free tier✓. A team that wants deal-risk alerts, forecasting, and coaching scorecards built into every call from day one, without waiting to hit a paid tier, is closer to what Gong and Chorus are built to deliver✓.

Which of the 3 tools should you choose?

Choose Gong if your team is large enough to justify an enterprise contract and you want deal-risk warnings, forecasting, and an AI agent that updates the CRM automatically without a separate integration project✓.

Choose Chorus if your organization already runs on ZoomInfo for contact data and buyer intent, and you want conversation intelligence, coaching, and CRM sync added to that same vendor relationship rather than a separate contract✓.

Choose Fathom if you want to start free with unlimited AI-summarized recordings across whatever video tool your team already uses, and only pay once you need CRM field sync, Deal View, or coaching scorecards✓.

FAQ

How we researched this

We read Gong's pricing, platform, trust, deal-execution, and revenue AI pages; Chorus's ZoomInfo-hosted product, call-recording, sales-coaching, and revenue-intelligence pages, plus the chorus.ai redirect itself; and Fathom's pricing, home, and Trust Center pages, all on September 30, 2026. Where a fact about Chorus depended on ZoomInfo's general pricing or data-privacy pages rather than a Chorus-specific page, we noted that in the claim. Every factual claim in this article links to the specific vendor page it came from, with an exact quote saved at the time we read it, and where a vendor did not publish a figure, we said so instead of estimating one.

How Modern Inbound can help

Picking a conversation intelligence tool is one piece of a broader sales operations setup, alongside outbound infrastructure, CRM hygiene, and the coaching process a team actually follows once calls are recorded. Modern Inbound builds and runs outbound systems for clients and can help you evaluate how a tool like Gong, Chorus, or Fathom fits into the CRM and sequencing stack you already run, before you sign an annual contract.