Modern Leads is a Modern Inbound publication for people researching B2B sales, marketing and RevOps software. This policy explains how our research and paid Partner Profiles remain distinct. Questions or corrections: rish@moderninbound.com.
How we source facts
We aim to tie concrete product, pricing and capability claims to a public source, usually the vendor's own page. We show the source and the date we checked it so readers can assess a claim and verify it again before buying. Vendor pages can change, and a source link does not mean we independently tested every claim.
How editorial judgement works
Our comparisons, summaries and fit recommendations are editorial judgements based on the research shown on the page. We distinguish a vendor's statement from our interpretation, and we do not promise that a particular tool will fit every team. Payment does not buy editorial coverage, a ranking, a conclusion or a change to an existing comparison.
Partner Profiles and sponsored links
A Partner Profile is a paid placement for a vendor that is relevant to Modern Leads readers. Every paid placement is clearly labelled as a Paid Partner Profile or Sponsored. Links that are part of a paid placement are qualified with rel="sponsored". A paid profile is not presented as an independent review or as evidence that the vendor ranks above another tool.
What payment never changes
- It does not change the claims, sources, verdicts or rankings on an editorial comparison.
- It does not guarantee inclusion in a comparison, tool directory or category list.
- It does not prevent us from correcting or updating a page when source material changes.
Corrections and vendor input
Vendors and readers can send a correction, updated source or context to rish@moderninbound.com. We review the evidence and update the relevant page when warranted. We may quote a vendor's own published material, but a vendor does not control our editorial conclusions.
Applying for a Partner Profile
An application starts a conversation; it does not guarantee a placement. We review relevance for our audience before sharing options and pricing. Application details are handled as described in our Privacy Policy, and placement terms are agreed separately before any paid placement begins.