Tools / Contact data and enrichment
Clay
Teams that want to orchestrate their own multi-vendor enrichment waterfalls.
At a glance
- What it is
- A workflow tool for building custom, multi-vendor enrichment and GTM automations
- Starting price
- Free to start; Launch begins at $185 a month
- Free plan
- Yes, 100 Data Credits and 500 Actions a month
From our side-by-side comparison; every line links back to a vendor source there.
Pricing and plans 6
Clay's pricing page explains that Actions measure platform usage for enrichment and GTM execution, while Data Credits buy data and AI from vendors in Clay's marketplace.
Their exact words
Actions measure platform usage: enrichment & GTM execution. Data credits buy data & AI from vendors in Clay's marketplace.
Clay says its data marketplace gives customers one contract to buy data from more than 200 data and AI vendors.
Their exact words
One contract to buy data from 200+ data and AI vendors in Clay’s marketplace.
Clay's Enterprise plan is custom priced with an annual commitment and adds unlimited Audiences, unlimited row bulk enrichment, Clay API access, data warehouse syncs, SSO, and RBAC, with 100,000-plus Data Credits and 200,000-plus Actions a month.
Their exact words
Enterprise (custom pricing with annual commitment) — For GTM teams running at scale, with enterprise-grade security, support, and infrastructure. Includes everything in Growth , plus unlimited Audiences across sources, unlimited row bulk enrichment, Clay API access, data warehouse syncs, SSO, RBAC permissions management, additional Ads audiences, and a dedicated Growth Strategist. Includes 100,000+ Data Credits and 200,000+ Actions/mo.
Clay's Free plan includes unlimited seats and tables, multi-provider waterfalls, Claygent enrichment, its native email sequencer, and up to 200 rows per table, with 100 Data Credits and 500 Actions a month.
Their exact words
A low risk way to learn and experiment with Clay. Includes unlimited seats and tables, multi-provider waterfalls, Claygent enrichment, Clay Sequencer for email, and up to 200 rows per table. Comes with 100 Data Credits and 500 Actions/mo.
Clay's Growth plan starts at $495 a month and adds CRM auto-sync and enrichment, HTTP API integrations, webhook automation, web intent signal tracking, and ad audience pushes, with 6,000 Data Credits and 40,000 Actions a month.
Their exact words
Growth (starting at $495/mo) — For teams scaling their GTM motion. Includes everything in Launch , plus CRM auto-sync and enrichment, HTTP API integrations, webhook automation, web intent signal tracking, audience pushes to ads platforms, and priority support. Includes 6,000 Data Credits and 40,000 Actions/mo.
Clay's Launch plan starts at $185 a month and includes phone number enrichment, job change and signal tracking, email campaign integrations, up to 50,000 rows per table, 2,500 Data Credits and 15,000 Actions a month.
Their exact words
Launch (starting at $185/mo) — The best way to start building in Clay. For individuals and small teams automating their first prospecting workflows. Includes everything in Free , plus phone number enrichment, job change and signal tracking, email campaign integrations, and up to 50,000 rows per table. Includes 2,500 Data Credits and 15,000 Actions/mo.
Routing and scheduling 1
Clay claims waterfall enrichment, searching sequentially across multiple tools until a valid match is found, routinely triples its customers' data coverage and quality.
Their exact words
Waterfall enrichment lets you search sequentially across multiple tools until you find a valid match. This routinely triples our customers' data coverage and quality!
Integrations and API 4
Clay's product navigation describes a CLI/API feature for building in Clay directly via a coding agent, with API and CLI access.
Their exact words
Build in Clay directly via a coding agent with API and CLI
Clay's integration directory lists a HubSpot integration that syncs and manages HubSpot CRM companies and contacts from within Clay tables.
Their exact words
HubSpot Sync and manage HubSpot CRM companies and contacts effortlessly within Clay tables.
Clay's integration directory also lists a Pipedrive integration for creating, updating, and looking up people and organizations by identifying fields.
Their exact words
Pipedrive in Clay: create, update, and lookup people and organizations using identifying fields.
Clay's integration directory lists a Salesforce integration for managing Salesforce data, creating and updating records, and accessing reports and views.
Their exact words
Salesforce in Clay: Manage Salesforce data, create/update records, and access reports and views.
Data and coverage 4
Clay describes how waterfall enrichment works as searching multiple providers sequentially to maximize data quality and coverage, moving to the next provider until a valid match is found.
Their exact words
Search multiple providers sequentially to maximize data quality and coverage.
Clay's waterfall enrichment page pitches waterfalls as a way to stop relying on one contact database and instead access more than 150 databases to maximize coverage of contact info or any other data point.
Their exact words
Why use one contact database when you can use them all? Stop relying on one tool to find emails and phone numbers. With waterfall enrichment, you can access 150+ databases to maximize your coverage of contact info
Clay's waterfall enrichment page says its work-email waterfall checks providers including Prospeo, DropContact, Datagma, Hunter, PeopleDataLabs, Nimbler, Apollo, Lusha, and Snov for the highest coverage.
Their exact words
the highest coverage on your work email search by checking Prospeo, DropContact, Datagma, Hunter, PeopleDataLabs, Nimbler, Apollo, Lusha, Snov, & more.
Clay describes itself on its homepage as infrastructure to get any data, run agentic workflows, and launch GTM plays, not a static contact database.
Their exact words
Infrastructure to get any data, run agentic workflows, and launch GTM plays.
Every line above is a claim Clay makes on its own pages, read on the date shown and linked to the page it came from. Open "Their exact words" to see the quote. Prices and plans change, so check the vendor's live page before you buy.
Rather have outbound done for you?
Modern Inbound runs the whole stack: the data, the inboxes, the copy and the replies. You take the meetings.
Have Modern Inbound build the outbound system