Compliance, security and safety 1
Belkins identifies Banking and Insurance as the lowest industries in its comparison.
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Banking and Insurance sit at the bottom
Integrations and API 1
Belkins studied its client campaigns from January through December 2025.
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All data in this report is based on cold email outreach performance collected between January 2025 and December 2025 across Belkins client campaigns.
Data and coverage 6
The reported reply rate divides unique replies by emails sent.
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Reply rate = unique replies ÷ emails sent
The study analyzed 7,530,489 emails.
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Total emails analyzed: 7,530,489
Belkins used its internal enrichment and normalization for industry segments.
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Industry and seniority segmentation were determined through Belkins’ internal data enrichment and normalization processes
Food & Beverage recorded 3.47%.
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Food & Beverage stands out dramatically at 3.47%
The US and UK results are 0.51% and 0.48% in the Belkins dataset.
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sit at 0.51% and 0.48%
The top industry chart applies a 20,000-email minimum.
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Top performing industries (min. 20,000 emails sent)
Product and features 8
Belkins describes Food & Beverage as nearly eight times its overall average.
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nearly 8x the overall average
The study names Food & Beverage, Education and Government as standout industries.
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Food & Beverage, Education, and Government were the standout industries for reply rates in 2025.
The study treats differences below 0.05 percentage points as within its margin of error.
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Variations below ±0.05 percentage points are considered within the margin of error
Construction, Financial Services, Healthcare and Legal Services appear in a 0.56% to 0.60% band.
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Industries like Construction, Financial Services, Healthcare, and Legal Services all land in the 0.56–0.60% range
The overall 2025 campaign reply rate was 0.45%.
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The average reply rate across all 2025 campaigns was 0.45%
The study tracked 34,393 replies.
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Total replies tracked: 34,393
The study reports 0.72% for firms with 0 to 10 employees and 0.22% for firms with at least 10,000.
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Very small companies (0–10 employees) reply at 0.72% — more than three times the rate of large enterprises (10,000+ employees at 0.22%).
Belkins updated the study June 26, 2026.
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Updated:2026-06-26
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